ADVERTISING PRODUCT NAME: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Nike Biking Shoes NAME OF SOURCE: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â mens Health DATE VIEWED: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â April 6, 2000 MAIN APPEAL: Â Â Â Â Â Â Â Â Belonging Needs, attentiveness Needs, Self-actualization FIRST IMPRESSION: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 7 TARGET AUDIENCE: Â Â Â Â Â Â Â Â bountiful or Adolescent males who play sports TONE: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Direct setting OF AD: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Middle of Magazine PROPOSITION: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â If you buy Nike Biking stead then you can have the power of a steam clean engine in your points to push you further than before.
CONNECTION: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â In this advertisement the main image is a microscope stage that is strapped to the automatic frame that drives the wheels of the aspire. The image of the leg strapped to the train shows absolute mechanic power. The connection between the product and the ad is the action that the leg is doing; it reflects the motion of a mechanical frame that moves the trains wheels. This is where alike(p) produces like comes into play. The photo in the ad suggests that when one wears Nike raiment, his shoes entrust have the same mechanical power of that of a trains wheels. so this image gives the viewer of the ad a simulation of what his leg would be doing on a bike but with more than power.
STYLE: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â The ad uses key words and key images to elapse its meaning.
                                A key word used in this ad is Strapped. The word Strapped implies that when you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer cypher that he/she will be able to pedal with posture and the force of a train. Therefore the ad makes you think that the shoes will give one the power of a train engine and in the viewers eyes makes the Nike biking shoes a superlative product to own. Another key...
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