Management Pratices at Sonic Corp.

BACKGROUND instruction

        In 1953 Sonic Corpo balancen was founded by Tony Smith in Shawnee, Oklahoma under a different name of the summit Hat. Tony Smith started the company as a eff eatery featuring hot dogs, hamburgers, and french-fried onion rings. In the mid-50s Smith was asked by Charles Pappe for assistant in establishing a similar restaurant in a rural town also located in Oklahoma. This was the offset of a partnership between the two men .

CURRENT INFORMATION         

        In 1991 Sonic toilet was the fifth largest chain in the fast-food industry, servicing in the hamburger segment, behind McDonalds, Burger King, Hardees, and Wendys. Sonic has and is calm down carrying the tradition of being a high-quality franchise-based organization in the Sunbelt states. The pastime case will be broke down into tail fin different stages beginning with early strategies,

problems, new strategies, a ratio analysis, and a recommendation.

EARLY STRATEGIES

UNDER TONY SMITH

        Tony Smith introduced the Top Hat as a drive-in restaurant that reduced start up represent by not having eat-in space. This new restaurant featured drive-in stalls for automobiles, that were equipped with a two- stylus intercom enabling customers to order as soon as they drove in, contrasted to conventional practices of waiting for a carhop to take an order.



Delivery of the insolent fast-quality products was do to the unique design of the kitchen, and the use of carhops.

        Sonic Corporation preferred to do things as easy as potential and avoid sophistication. Another strategy Smith implemented was a collection of franchise royalties. This was done in a way such that Sonic franchise holders were required to purchase printed bags at an additional fee that Smith arranged through a paper-goods supplier.

        Pyramid-type selling arrangements were formed by franchisees in money reservation efforts by starting other franchises through friends. This lead to original...

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