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3 Reasons Why Mass Customization is the Future of Consumer Products
Posted: 03/21/2012 5:25 pm
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Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers view products as another form of expressing their uniqueness. Below be three trends that be in possession of contributed to the mass customization movement.
1. Every Customer Is Their Own Market
Since the late 80s legion(predicate) consumers have desired products that meet their exact needs. No lengthy does one size fit all. Customers expect it their way and are willing to pay for it. Author Joseph Pine II, states that every customer is his own market.
In 1918 half of all the cars in the unify States were Models Ts; most of which were painted black thanks to Henry Fords judgment that any customer can have a car painted any color that he wants so wide as it is black.



Now, there are over a trillion variations of automobiles available to the U.S. consumer. As the printing press has been disrupted by low-cost models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product suppuration cycle.
The heterogeneity of consumer needs has expanded and offers brands a tremendous opportunity. frank Piller, one of the leading academic researchers asserts that mass customization is profiting from exploiting heterogeneity crosswise customers needs.
Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upstarts such as Zazzle (est. $135MM/ division revenue), and Cafepress ($175MM/year revenue) provide...If you want to get a full essay, localise it on our website: Ordercustompaper.com



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