Trend in the market

The Indian jewelry market has seen quite a fewer changing trends in the last 3-4 familys. Consumer Perception: The first is the raise in the preferences and the mind set of the consumer. Tradition all toldy the Indian gold emptor looked at gold jewellery as posture or an investment. It was seen as a security against financial instability. all over the past three years consumers wit towards the purchase gold jewellery has undergone significant changes. The Indian buyer and specifically the junior times have looking at jewellery as an accessory rather than property. Usage: In p sift of usage, gold jewellery was utilise sparingly on fussy occasions such as weddings, festivals, gracious days, etc. It was similarly seen as property that can be sold if in that location was a financial crunch. Now, the jr. demographic (16 to 26 year olds) too demand lighter more wearable jewellery that can be used almost everyday in the place of the traditionally prefer heavier jewellery. Design preferences: Traditionally, greater magnificence was given to the purity, content and measurement of the gold jewellery. The focus has also shifted from content to design, with the younger generation preferring designs that have an element of occidental influence.

The traditional preference for over(p) gold jewellery with no studded stones is also changing with buyers now preferring studded jewellery. ***In South India, the designs are excite by nature with motifs of the mango, rice grains, melon, cucumber seeds, etc seem to be preferred. In Western and Yankee India the designs are influenced by the Meenakari (en! amelling) and Kundan (setting of unique and semi-precious stones in gold) styles seem to be preferred.*** Other changing trends: The close maker in the get process was traditionally the dealer of the household or the first member of the family. This has also changed in recent times with the younger generations making their purchase decisions...If you deficiency to get a salutary essay, order it on our website: OrderCustomPaper.com

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