Samsung Mobile

A PROJECT invoice On Consumer Aw beness And atonement Towards Samsung Submitted to Ujjal sandhu (Lect. Dept of Management) Submitted by Prem Kumar Masters of stemma organization (2nd semester) DR. I. T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-20 CERTIFICATE Certified that this couch report Consumer Awargonness And Satisfaction Towards Samsung. is the original naturalize, Prem Kumar. , who carried out the give the sack work under my supervision as a part of Assignment of seek Methodology. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby decl be that the project entitled Consumer Awareness And Satisfaction Towards Samsung submitted for the Assignment of look into Methodology is our original work and the project has not formed the basis for the award of each degree, associateship, fellowship or any otherwise similar titles. Signature o f the Student _____________________ Prem Kumar Place Date realisation Heartfelt thanks to the following the great unwashed. A Few typewritten oral communication of thanks can-not really express the sincerity of my gratitude.But I am relieve trying to put into words my gratefulness towards all who have helped & angstrom unit international ampere encouraged me in carrying out this project. I would like to thank Prof. P P ARYA (Director, DR. IT. ) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their worthy contribution during the academic session and guidance in preparation of this project report. Finally, yet authorizedly, I would like to express my heartfelt thanks to my pricey parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project. Name of Students, Prem KumarTable of Content Chapter question pageboy Num. 1 CERTIFICATE 2 2 DECLARATION 3 3 ACKNOWligh t-emitting diodeGEMENT 4 4 gameboard OF CONTANT 5 5 sway OF TABLE 6 6 Chapter 1 Introduction 7 7 Chapter 2 Literature Re dupe 12 8 Chapter 3 Research Methodology 13 9 Chapter 4 Result and discussions 16 10 Chapter 5 Finding and Conclusion 25 11 Reference 25 12 QUESTIONNAIRE 26 13 Appendix 27-28 List of Table Chapter Topic Page Num. 4. 1 transaction 15 4. Do you have a spry phone 16 4. 3 Have you ever comprehend about samsung 17 4. 4 which companies electric cellphone phone are you utilize 18 4. 5 In which diligence the brand unwrap Samsung is involve. 19 4. 6 what is tagline of Samsung 20 4. 7 what makes you to obtain Samsung 21 4. 8 You opt Samsung beca design of 22 4. 9 will you recommend Samsung to other 23 4. 10 acording to you which is close competitor of Samsung 24 CHAPTER 1 INTRODUCTION * Consumer A consumer is an separate who purchase or has the capacity to purchasegoods and services offered for sale by merchandise institutions in order to sat isfypersonal or ousehold needs,wants or desires. consort to a statement made by Mahatma Gandhi, consumer refers to the following, A consumer isthe close to definitive visitor on our premises. He isnot bloodsucking on us. We are dependent on him. He is not an outsider to our rail line. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so Soconsumerislikethebloodofourbusinessand alsoa satisfied customer is a word of mouth advertisement of a crop / services * Customer joy Satisfaction is the persons feelings of pleasure or disappointment resulting rom comparing a outputs perceived in relation to his or her expectations. In general, if achievement of the fruits matches the expectations, the customer is said to be satisfied. Customer satisfaction, a business term, is a measure of how products and services supplied by a association meet or surpass customer expectations. In a competitive marketplace where bus iness complete for customers, customer satisfaction is seen as a key discriminator and increasingly has become a key element of business strategy. If writ of execution exceeds expectations, the customer is said to be highly satisfied or delighted.If the motion falls short of expectations, the customer is said to be dissatisfied. * INDUSTRY write In 1977Samsung Electronicslaunched the telecommunication Network , and in 1983 it initiated its expeditioustelecommunications business with the bank that this would become the companys future growth engine. In 1986, Samsung was able to release its startle built-in car phone, the SC-100, but it was a failure due to the unforesightful quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless increment Team, decided to stay in the erratic business. He asked the company to defile tenMotorola nimble phones forbenchmarking.After 2 years of RampD Samsung developed its first liquid phone (or hand phone in Korea), t he SH-100 in 1988. It was the first mobile phone to be designed and construct in Korea. But the recognition of mobile devices was very low and although Samsung introduced juvenile models every year, each model sold only one or two thousand units. Samsung Telecommunicationsis one of five business units withinSamsung Electronics be to theSamsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile etymon philia and Telecommunication RampD Centre.Telecommunication Business produces a full spectrum of products frommobilesand other mobile devices such asMP3players andlaptop computers to telecommunication network infrastructure. Headquarters is located inSuwonSouth Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the routine largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11. 3% in Q4 2006. At the end of Nov ember 2011, Samsung sold more than 300 million mobile devices and set mute in secondSAMSUNG In India Samsung Electronics commenced its operations in India in December 1995 and is now a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the regional Headquarters for Samsungs South West Asia operations, which provides use to over 8,000 employees with around 6,000 employees being involved in RampD. In 2010, Samsung India achieved a sales turnover of US$3. 5 billion.Samsung began operations in India done its manufacturing complex located at Noida (UP), which today houses facilities for colour Televisions (including 3D, LED and liquid crystal display Televisions), Mobile Phones, Refrigerators, Washing Machines and Split mental strain Conditioners categories. Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian mark et. Samsung India is the Regional Headquarters for Samsungs South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in RampD.In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through and through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second stateof-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.Samsung India has two RampD Centres in India at Delhi and Bangalore . composition the Delhi RampD Centre develops software solutions for hi-end televisions such as Plasm a TVs, LCD TVs and Digital Media Products, the Bangalore RampD Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as thoroughly as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and expression by Side Refrigerators.While it is the second largest mobile handset brand in India, it leads in the orthogonal phone segment in India. Samsung India has won several awards and recognitions for both its somatic hatchways as well as its product innovations in audio visual, inhabitancy appliance, IT and telecom product categories. Apart from development of innovative technology, Samsung places great immensity on acting as a responsible corporate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give sanction to communities that support the company.In 2009, Samsung launched the companys Corporate Social Responsibility initiative Samsung Hope Project with projects in the areas of education, culture, sports, social welfare and community development. from each one program under the Hope Project uniquely addresses the needs of several(prenominal) communities while emphasizing on innovations for development of the community including education, technology, engineering and IT technological training. Consumer seek is the systematic collection and analysis of consumer information for the purpose of important decision making for selling.Consumer enquiry plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price, effectiveness of an advertisement campaign, consumer acceptance of a product. Infiercely competitive situation, it is extremely critical for and organization to monitor the cu stomer relationship on a regular basis. CHAPTER 2 LITERATURE REVIEWS This chapter contain the review of literature releted to SAMSUNG handsets and customers satisfaction and awareness towards it. There are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies focused on the SAMSUNG brands quality, brands perception and thinking of people towards it. 1 Marks (2006) found that inspite of increasing aspiration in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this cartoon is also found that the customers utilise SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of awareness when it comes to SAMSUNG. The customers are awar about the taglines of the company and most the customers also secern the logo of the company while the customers of other companies were not aware about their company and the customers were also satisfied with SAMSUNG handsets. CHAPTER 3 RESEARCH METHOLOGY The research methodology section contains the objectives of the study, ources of info, research design, tool for data collection and sample techniques. Objectives of the study 1 . To account the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while buying SAMSUNG handsets. 4 . To identify customers perception towards SAMSUNG as a brand. Sample size Our sample was 50 respondents. Sources of data The study used special and secondary data. Primary data- The primary data was collection from the respondents from dr. t groups of institutes using questionnaire. Secondary data- The secondary data was collected from internet, books and magazines. Research design- A desc riptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has gathered the data that described events and then organized, tabulated, render and described the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the grassroots features of data of our study. They provided us simple summaries about the sample and the measures of our study.Descriptive statistics helped us to alter large amounts of data in a sensible way. Sampling techniques- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been interpreted as a sample ana data is collected from them. One of the most common examples of convenience sampling is using student volunteers as subjects for the research. We use it when we are unble to access a wider population, for example due to time or cost constraints. Tool of data collection- The data has been collected through questio nnaires using graphical techniques ofSPSS CHAPTER 4 Results amp Discussion Table4. 1 Profession? survival answer dower Student 20 50% Business 10 25% Working 8 20% another(prenominal) 2 5% Interpretation- From the supra table we bring to an end that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and remaining 5% are working. TABLE 4. 2 Do you have a mobile phone? Option Response voice Yes 39 97. 5% No 1 2. 5% Interpretation- From the to a higher place table we resolve that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. TABLE 4. 3 Have you ever heard about samsung? Option Response Percentage Yes 40 100% No 0 0% Interpretation- From the above table we conclude that 100%% of respondents are heard about Samsung mobile and remaining 0% are not heare of it. TABLE 4. 4which companies cell phone are you using? Option Response Percentage Nokia 15 37. 5% LG 6 15% Samsung 13 32. 5% Motorola 4 10% Other 2 5% I nterpretation- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5 In which industry the brand name Samsung is involve.? Option Response Percentage Automobile 2 5% Sports 0 0% Peteroleum 0 0% Telecommunication 38 95% Interpretation- From the above table we conclude that 5% of respondents were that Samsung in automobile and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6 what is tagline of samsung? Option Response Percentage I am the attached 30 75% What the next 6 15% Stay connect 4 10% Other O 0% Interpretation-From the above table we conclude that 75% of respondents aware about the tagline of Samsung mobile TABLE 4. 7 what makes you to buy samsung? Option Response Percentage Advertisement 30 60% On choice 6 12% Friedns opinion 5 10% Other 3 6% Interpretation- From the above table we conclude t hat 60% of respondents buy nokia by seeing advertisement , 12% influenced by on choice , 10% through their friends opinion and 6% because of other divisors TABLE 4. 8You prefer Samsung because of ? Option Response Percentage give 6 15% Price 3 7. 5% Brand name 20 50% Service 10 25%Other 1 2. 5% Interpretation- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 will you recommend Samsung to ohter ? Option Response Percentage Yes 35 87% No 5 13% Interpretation- in the graph 87% respondes recommend Samsung is opt and 13% is not favor in Samsung. TABLE 4. 10 acording to you which is close competitor of samsung ? Option Response Percentage Nokia 30 75% Motorola 7 18% LG 3 7%Spice 0 0% Interpretation- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken mass of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Samsung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name death We came to the conclusion that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in future will recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction level in its customers which in turns attracts others new customers also REFERENCES 1. http//www. samsung . com 2. https//www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME- ADRESS- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. W hich companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automobile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. garter opinion 3. Own choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3. Price 4. Services 5. Other APENDIX Data view VARIABLE VIEW