Marketing 4 Ps

A STUDY ON ORGANIZATIONAL FUNCTIONS AT RAHUL motorS A project insure submitted to SRM University, In partial fulfillment of the fate for the award of The degree of MASTER OF BUSINESS ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the pleader of Mr. G. VENUGOPALAN (Assistant Professor) SRM SCHOOL OF counseling SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012 DECLARATIONI AMIT PRASAD do decl atomic number 18 that the seek report entitle A STUDY ON ORGANISATIONAL FUNCTIONS from RAHUL MOTORS in HOOGHLY (WEST BENGAL) submitted to the SRM UNIVERSITY for the partial fulfillment of the requirement for the degree of Master Of concern Administration is my deliver endeavor and it has non been submitted earlier to each institution / university for in all told degree. PLACE Chennai Date ghost of the under(a)sidedidate AMIT PRASAD REG NO 3511110732 ACKNOWLEDGEMENT It is a matter of great gaiety and pleasure to gratuity This Report of RAHUL MO TORS due west Bengal.I take this Opportunity to Owe my convey to tout ensemble those involved in my Training. This project report could non render birth been completed without the Guidance of our director of the alliance, Avijit Roy and project Venugopalan . Their timely help & boost helped me To complete this project successfully. I express my gratitude towards staff of RAHULMOTORS those Who rescue helped me today or indirectly in finish the Training. AMIT PRASAD PREFACE When everybody is providing what is expected Fro m him/ he r, the pe rson de livering the U n e x p e c t e d to its clients succeeds in the long run.In right a personal manners merchandiseplace, it is no longer enough to satisfy the Customers, the manufacturer unavoidably to delight them as well. To Conquer the ripe assembly line world virtuoso takes to be cardinal-step ahead of its competitors. MBA is combination of both suppositional as well as practical aspects of cable and summer knowledge gives a good chance to work in a existing work environment. This Project report is the result of 8 weeks training at RAHUL MOTORS. It has disposed me a great exposure and I keep back knack up practical work very antithetic from theoretical ones. EXECUTIVE SUMMARYI had an opportunity to take my summer interns project RAHUL MOTORS Hooghly watt Bengal. During the project I had a privilege world guided by MR. Avijit Roy, director of The smart set. The m some other patronage of the union is to acquire and lead astray auctions Vehicles in the groceryplace. The political party was setup in 2000 and newfoundly five much companies incur been established During the Last hearty classs . The tittle of my project was a contemplate of plaque function. The accusative of choosing these topic was learn how the Work is done in an validation. With great wakeless work I clear tried to show in report how work argon being done in the organization .I entrust this report wil l not become the just another faculty member document but will in all practically substantiate to be a use full tool for giving billing to the RAHUL MOTORS, which is the earnest call from the depth of my heart. AMIT PRASAD RAHUL MOTORS SECRETS OF SUCCESS There atomic number 18 hundreds of business books and number of journals And magazines published every year on successful business Operation. However, in nutshell, it bathroom be distilled in 8 major out of sight which atomic number 18 as honors. ? 1st confidential is that successful companies ar not in business solely for the money. Henry Ford remarked that a confederation which only makes money is no sort of familiarity at all. tight culture, faster than other, friendly and goal oriented. ? Try to understand the customers, what customers actually wants that be understand by the conjunction not vague composition, engage object and behavior. ? T he y k n o w w h a t i s i mp o rt a n t a n d t h is i s re fl e c t e d i n t h e i r impulsion of their employees. ? Successful companies are persis hug drugt and p o w e r f u l communicator. People keep information and bright base to themselves or communicate with a select few. ? Not a secret at all keep faith in simple answer and principles is the presence of the chosen few. Leader in sense overall activities he control competency and acquirement. ? Make profit but make customer delight. RAHUL MOTORS BELIEVES IN ? The fact that change is a way of life. ? Absolute market orientation for a quick and prescribed response to the customers commands. ? An uncom bright commitment to a flexible, professional and personalized service from in spite of appearance a stimulating result oriented environment. ? Timely delivery with agreeable standards. ? Response approach to the benefits of R&D and the modern technology. ? Having faith in individual potential and respect for gay values. ? Being a esponsible incorpo valuate citizen with due respect to the laws of the land and its environment. ? Product to be the best in operation(p) quality for premium market divides. ? These underline the corporate philosophy, which has shaped RAHUL MOTORS OF yesterday and RAHUL MOTORS OF TODAY. Products to be of the best available quality for premium market segment through TQM an d zero defect implem entation. For achieving in all functional areas, encouraging innovations for constant improvement of the ware and service. Having faith in your skill and ability. Al ways encourage and motivate your group. Believe in loyalty.RAHUL MOTORS CULTURE AND ASPECTS ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Professionalism establishment Approach Commitment To Quality Excellence With Economy Cost spirit man Resource Regarded As Valuable Asset Emphasis On Teaching and Development Preference To gentleman Value Management By Participation Open Door Policy In Sharing Ideas And Suggestions free radical Synergy Emphasis on effective communication and coordination Ma nagerial cogency and acceptance to change Cordial Environment Customer Focus adore And Reward ? ORGANISATION STRUCTURE BOARD OF DIRECTOR S president/ MANAGING DIRTECTOR VICE PRESIDENTMANAGER STAFF SUB STAFF FIG (1. 0) REVIEW IN LITERATURE OF MARKETING In the sequence of strategic analysis and decision, selling liquify falls after diverse external and internal environmental analysis such as SWOT analysis and even verbalism of competitive strategies . market amalgamate is an interpretive concept in modern marketing and academically it is referred to as the set of controllable tools that the firm intermingle to produce the responses it wants in the target market. So, it consists of everything that the firm lot do to limit the take on for their yield. t is important to release that marketing mix of each fellowship stir rump have one major functions that is strategic communication of the organization with the customers. It was yet argued that marketing mix provides m ultiple paths can be achieved in written form or through communication (advertising and selling etc) or many more symbolic forms. However the get wind element is that the main aspects of marketing mix that will be discussed at a note place should not be seen as individual entities but as the set of Interrelated entities which has to be set in conjunction with one another.Main aspects of marketing mix The earliest way to know marketing is through more famous synonym 4ps of marketing the classification of first marketing mix was first introduce and suggested by mccarthy and includes marketing strategies product, price, place promotions . the early(a) diagram is useful in determing the 4ps in marketing mix. ? output In simpler terms product consists of all features and combination of goods that the partnership offers to its customers . LAZER argued that the most important aspects for main two reasons.The very first is the product are the expressions for the beau monde determini ng the link with the customers. so the product policy and scheme are the prime greatness to an enterprise. Secondly, it is imperative to realize that the product of any company is a both component and determinant of marketing mix as it Hs a great influence in other marketing mix. So, without a proper policy a company cannot pursue for the further element of marketing mix. ? hurt Pricing is basically a move of price for a product or service Offered. n simplest way kotler have describe price that an amount of money paid by the customers for a product. Generally pricing agreement has been divided into two move price determination and price administration. Pricing determination refers to as the solve and activities employed to arrive at a price for a product within the same line and differences in price for a convertible product. On the other hand price price for a standardised product. On the other hand price administration refers to the activities in conform to basic price to a particular sales situations such as local , function performed by the customers or special sales situations. PLACES interjects under marketing mix compromises all company activities that make the product to the targeted customers . found on the various factors such as sales, communication , contractual considerations various ways of making product available. On a general note while planning a localization under marketing mix strategy company follow six different strategy for the placement nigh of the strategy are choosing single or multiple dissemination channels, the type of intermediaries to use on quality and reputations. ? PROMOTIONSPromotional strategy include all through which a company communicates the benefits and values of its product. The best way of understating these p is through the concept of the marketing communication process. The actual message is the advertising or sales presentations the destinations of potential customers. CONCLUSION At last I can conc lude that the company have reached the Maturity level in the market and the proper strategies and ideas Can reach the goal which the company wants to achieve. The manipulation of vision and manpower can likewise achieve benefits For the surfaceth of the company.The organization function of the company is a important part of Any organization. RAHUL MOTORS have a very planned functions that are played in the company. good word ? The company should have its own website, as it helps to locate more customers. ? The muddle of the corporate office should be changed to the heart of the city. ? The company should make a investments on proper advertisements to capture major part of markets. ? The customers should be perpetually be acknowledged about the new product of the company. BUSINESS ASSOCIATES OF THE play alongAs the company is rising day by day the companies have Collaborated with differentleading companies who are the Business leaders in the market of west Bengal. The associ ates Are mostly banks and redress company who does the Businesswith RAHUL GROUP of companies. The associates of the company are helping RAHUL MOTORS in different ways by providing funds to the lodge. The company presently personnel casualty to work with more companies , now presently companies is working with some of the leading of the companies are as follows- ? MAGMA FINCORP LTD ?CITICORP FINANCE INDIA LTD ? RELIGARE FINVEST LTD ? TATA CAPITAL LTD ? RELIGARE CAPITAL LTD ? KOTAK MAHINDRA BANK LTD ? INDUSIND BANK LTD ? naked as a jaybird INDIA ASSURANCE go with LTD ? BAJAJ ALLIANZ GENENAL INSURANCE club LTD ? ICICI LOMBARD GENERAL INSURANCE CO. LTD MARKET SHARE OF THE COMPANY RAHUL MOTORS -15% OTHERS- 85% Market Share Rahul Motor Others FIG-2. 0 GROWTH OF THE COMPANY 6 5 4 Axis Title 3 increase 2 1 0 2008 2009 2010 Axis Title 2011 2012 FIG-3. 0 2008 2009 2010 2011 2012 56 lac 70 lac 01 cr 02 cr 05 cr (TARGET) GEOGRAPHICAL AREA urban, 12%Semi-Urban, 48% Rural, 40% FIG-4. 0 CO MPTEITIORS OF THE COMPANY A company when gets into business, they need tackle many things . the most important problem company need to face is that, the competitors need to be careful with their ideas and strategy. As in the pillow slip of RAHUL MOTORS the company need to face many competitors . RM have their different strategy for the against company . During the past years the company have climb upned many opponents in their business . some of the major competitors of RAHUL MOTORS are as follows- LAXMI MOTORS AMIT MOTORS DILIP SAHA & COMPANYThese are some of the major opponents of the company. FIVE YEAR PLAN OF THE COMPANY On the posterior of the company show up reports and with the help of the past records, company has planned to grow the company and become the major player in the market. The company have different ideas and plan for their new and existing product. The company is planning to grow their field in finance sector that is the company have an idea to get into the l oan business. For an fashion model the bank provides loan on the innovation of the needs of Customers. well-nigh of the major plans of the companies which are as follows- They are dismission start a new venture which would provide funds to the customers against gold, which is a new form funding system for the customers , which is also known as gold loan. ? Next plan of the company is to make the company a private Limited company which would help the company to grew Faster in the market . These are some of the above plans of the company . the most primary(prenominal) step the company is going to take in the future is that, The company is going to grow their business with their own funds which means own funding for the company, which is the crucial step the company is going to take for their future business.GEOGRAPHICAL AREA The geographical shows the optimum areas of business of the Company. The Data provided by the company was significant for me to analyze the areas where the c ompany has more Percentage of Customersandless. In others words, we can say that the company the companys market capture in West Bengal. A graphical presentation have showed that how the company has captured the market. Some of the areas of the company areas are as follows- ? Semi-urban areas 48% ? Rural areas 40% ? Urban areas 12 % These are some of the areas where the company have capture the market GROWTH OF THE COMPANYDuring the last 5 years , the company have shown positive Growth without having any decline in any of the business. In 2008 the assoil investment was around 56 lakhs and now in 2012 the company have invested around 5 corers. The total investments shows the progress of the company. The net total investments was interpreted of last 5year to obtained a Graphical (fig-2. 0) representation regarding the result of the company. gay imagery indemnity OF THE COMPANY The RAHUL GROUP Human Resource department plays a very Significant and important example to keep the link in the midst of the Employees and way.The company have strict and Convenient policy for the employees . the companys Management always showed their employees that they are the Assets of the companies and the employees also feel unornamented Environment in the offices . some of the companies HR policy Which are as follows, ? LEAVE POLICY The employee can take 12 leaves in a year subject to approval of the authority. Before taking any leave, employee has to view as for leave at least trine days prior for one/two leave and for long leave apply minimum ten days. If anybody is found interpreted leave without approval, his/her leave will be inured as LOP (Loss of pay). Six leaves can be enchased after completing the year. Its includes medical/illness. However, special medical cases will be taken into consideration. Employee can take half day leave for his personal work. ? ATTENDANCE POLICY Employee has to be present within 10. 30 a. m. and sign the Attendance testify book immediately. After 10. 30 nobody will be given permission to sign thereof and the employee will be marked as Late for this day. Leave related record will be taken from the register book. If any employee does not sign for specific day and film after some days that this is person was present on that day.His/her demand will be strictly rejected. If any employee is found late for three days in a month, one leave will taken from his/her leave account. If anybody has face any problem or have any urgent work in the morning, he/she come late for that day but subject to approval of the authority. He/she has to inform for that matter. Without information his/her attendance will be marked as late. If anybody is found present all working day within 10. 30 a. m. and leave office 7. 00 p. m. , he/she will be will be rewarded for his/her punctuality and dedication for the work. feat APPRAISALS The performance review is done bi-yearly in the organization The promotions in the organization are usually governed by the following factors How well an employee performed in his / her present job. How much potential an employee has for future responsibilities. How much additional knowledge he / she have acquired for further advancement. Personal attribute, work habits, attitude towards self and others, ability to get along with the squad, leadership qualities, personal contribution to the success of the company determines his / her competence for promotion.Feedback given by all those who work with the employee such as his / her superiors, subordinates, peers and the customers. ? EMPLOYEES RECREATIONS Birthdays and parties are organized for the employees on Specific day and month . scheme are done by the Companies HR. The main need of these parties in the Company is to change the environment of work to Something different the parties includes all the employees Including directors of the company. On the other hand Picnic is also organized every year for the companies Employ ees which is an lordly event organized by HR Team of the company. MARKET RESEARCHMarket interrogation often refers to either primary or secondary Research. Secondary explore involves a company using Information compiled from various sources which is about new or existing product. Primary research involves qualitative research and quantative research as well as field taste and observations conducted for tailored specifically to that product. Primary research which is also called field research or accredited research is useful for finding informations and get customers views and feedback. During the subject field for my report I visited many of the customers who are the new and also the exiting customers.While communication with them I analyzed that Rahul motors always try to ststisfy their customers in any mass , for an example the company provide tripping monthly installments EMI for the vehicles . As the latest scenarios of the market I observed in the west Bengal is that , the customers dont want invest on the new Vehicles as because the interest rate and the subsidy on the Vehicles are very high. So they are going for the used vehicles. Here the Rahul motor is playing a great role towards the Customers by support the vehicles at low interest rate and dandy offers.Rahul motors always segmented their customers in Different categories which makes the easy to deal with the Customers. The company can provide the product what the Customers for his/her use. Market research resulted that the Company have generated the maturity stage in the market and it seems the decline stage would not come for these company . MARKET SHARE OF THE COMPANY The total market share of the company is about 15% throughout West Bengal, which is being assumed by the company. After Analyzing the company annual report it has shown progress During the last years.Therefore the company has targeted more Profits in the coming year for the educatement. From the data provided by the co mpany. A graphical (1. o) diagram Has been obtained and which made easy to make an Analysis of the total market share. MISSION OF THE COMPANY all company has wish and goal which they always want to Fulfill. RAHUL GROUP OF COMPANIES have some target And also fantasys which they want to achieve during the past old age some of the target of the company is as follows- ? The very first dream of the company is to get the no. position in the market. ? They want to blossom their business in the different adduces of India. ? As they are expanding their business they are going to recruit employees for their companies. OBJECTIVE This study is done in property following objectives in view ? To find out the present location of the automobile industries in India. ? To study the market research of automobile industries. ? To study the dispersion and the marketing strategy adopt by the automotive industries. OVERVIEW OF THE COMPANY Established in 2000and was started by Roy family .It is a f amily Owned business , The Shareholders of the company are the Family members, ? Ranjit Roy ? Avijit Roy ? Indrajeet Roy They are the directors of the company . The mother business of The company is to buy the vehicles from the auctions ,For an Example they buy those vehicles whose installments cannot be Paid by the customers and generally the vehicles are taken by The insurance company or the vehicles which customers want To Sell they buy those cars also, For these work they have 100+ Employees all over west Bengal and their target is to recruit to more Than 500+ employees for the company within 2 years.They started with one company and within 2000now they have groups of company which are as follows, ? RAHUL MOTORS Nature of business is to buy and sell auctions vehicles in the market, they generally sell the commercial vehicle like trucks. ? TANVI PARKING The actual motive of these company is to provide parking place to the private vehicles. ? RITISHA MOTOR store The garage provid es all kinds of repairs to the customers vehicles by using the proper manpower and engineers for the vehicles . ? RAHUL MOTOR FINANCE This company is one of the oldest non-banking and financial services organizations in West Bengal.Through a globalize network linked by advance technology, including a rapidly growing e-commerce capability, Rahul Motors provides a comprehensive financial starting financing old and new vehicles. ? RAHUL RELCON PVT. LTD This is a new organization of RAHUL GROUP of companies. Rahul relcon is a construction company who builds apartments and flat for the customers. As it new company in the group, It need to face many competitors in the market. PRODUCT OF THE COMPANY A tangible object or intangible services that is mass produced or manufactured on a large scale with specific units.The product of Rahul motors is a tangible object as their product is the commercial vehicles for example car and trucks. They actually deal in the old and used vehicles for their business. The company does the hard job to get the vehicles . their main out sourcing is to get the vehicles from the auctions and the also the scraps vehicles, which they refurnished it once again and after that they get back to the customers. PRICE OF THE COMPANY The price is the amount a customer for the product. It is Determined by a number of factor including market share , Competitions, material be etc. he business may increase or simplification the price of product if other stores have the same Product. In the case of Rahul motors the price is the main factor for them they always provide the vehicles in a reasonable rate and even they provide financing options for the customers. Rahul motors always give their customers value for money and the company also help the customers several ways like free service and many more. PROMOTIONS OF THE COMPANY Promotions represent all of the communications that a marketer may use in the market place. Promotions has four distinct element wh ich are as follows- ? ? ? ?Advertising unexclusive relations Word of mouth Point of sale Rahul motors always follow all above the policy. The company does not invest in any advertisement as because it can make extra investments on the company . the main outsourcing of the company is the employees who communicates with the customers who are willing to buy and sale their vehicles. These system help the company to get directly to the customers. PLACE OF THE COMPANY Place represents the locations where a product can be Purchased. It is often referred to as the distribution channel It can include any physical store as well as virtual stores on the internet.The company generally deal in the Commercial vehicles so they have targeted the semi urban Areas of the state where they find maximum number of Customers for their product. REVIEW IN LITERATURE OF HUMAN RESOURCE Every business unit needs merciful preference (manpower) for the conduct of different business activities. In fact, no org anisation can exist or operate efficiently without the support of human resource. such(prenominal) human resource includes top level managers, executives, supervisors and other subordinate / lower level staff / employees.A business organisation has to estimate its future manpower needs and adjust its manpower planning and development programmes accordingly. This is called staffing function of solicitude. Human resource management is also described as personnel management or manpower management. According to Edwin Flippo, Personnel Management is the planning, organizing , directing and compulsive of the procurement, development, compensation, integration and maintenance of people for the purpose of contributing to organizational, individual and social goals.Various areas such as recruitment and selection, wage payment and industrial l relations are covered under human resource management. Human Resource Development Human Resource Development (HRD) means to develop available manpow er through qualified methods such as training, promotions, transfers and opportunities for passage development. HRD programmes create a team of welltrained, efficient and capable managers and subordinates. Such team constitutes an important asset of an enterprise. One organisation is different from another generally because of the people (employees) working therein. According to Peter F .Druker, the prosperity, if not the endurance of any business depends on the performance of its managers of tomorrow. The human resource should be nurtured and used for the benefit of the organisation. Human resource is most important resource in management and needs to be used efficiently. This is because success, stability and growth of an organisation depend on its ability in acquiring, utilizing and developing the human resources for the benefit of the organisation. In the final analysis, it is the people (i. e employees) who produce promising results and generate a climate conductive to the growth and development of an organisation.HR is a highly productive corporate asset and the overall performance of companies and corporations depends upon the end to which it is effectively developed and utilised. It is the most delicate factor of production and need not be treated merely as a trade good to be bought and used in factories. According to Peter Drucker, The function of management is to manage managers, workers and work. The importance of manpower in business management is now universally accepted. Employees have a capacity to grow and develop, if suitable opportunities are offered.They give positive response to monetary and nonmonetary incentives, training opportunities, social work environment and motivation. According to Pigors and Myers, Good management means getting effective results with people. This suggests the importance of human resource. Human resource is sure as shooting important even in this age of extensive use of figurer technology. This is because machine cannot be used as a substitute for human brain which has capacity to think, assess and react. It is correct to say that man is a power rather than man has a power.Progressive / professional managements invest massive funds on training and development of human resource and this suggests the importance of human resource and its contribution in industrial and economic development. professionally managed companies in India such as Larsen and Toubro Ltd, TELCO, Reliance, etc. , give specia l importance and good attention to HRD. CHAPTER 1 HUMAN RESOURCE MANAGEMENT CHAPTER 2 MARKETING MIX BIBLIOGRAPHY ? MARKETING MANAGEMENT by Philip kotler ? MARKETING MANAGEMENT by pondicherry university WEBSITES ? www. google. com ? www. scribd. com ? www. wikepedia. co. in