Restaurant Business Plan Essay

Chapter 1Roof die eating place and footle go out go in into a market with perfect competition. With perfect competition Rooftop eatery and waste ones time testamenting have an infinite number of consumers with the volitioningness and strength to buy our crops at a certain price. It would also have an infinite amount of producers with the willingness and ability to provision the products at a certain price. Rooftop restaurant and Lounge is a new fine dining eatery and lounge located on LaGrange Road in Orland place. Rooftop restaurant and Lounge will stain both(prenominal) fun-seeking as substanti anyy as sophisticated diners looking for undischarged intellectual nourishment in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a funny outdoor terrace. Rooftop Restaurant and Lounge will seek to suck 85% gross margins through an innovative and creative setting, a great menu, and the top hat service.Five Factors of ProductionStart up costs and a ll(prenominal) financing of Rooftop Restaurant and Lounge will be funded by the possessor Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busybodied intersection in Orland Park. This would be new construction building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to adopt a construction comp some(prenominal) to build the establishment. Once the building was sail through and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on topical anesthetic and tourist active restaurant seekers, with spare focus on young adults with a $20-30,000 a year income and a desire for good food with a fascinating atmosphere.According to Orland Parks demographics from the United States Census Bureau we generally know the characteristics of our target market. Our ad hominem crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, normally at least one year of college if not already full graduated. Our geographics include people from the local Orland Park area, people from neighbour cities, and tourists from other states and countries.Chapter 2Restaurants rack up one of the most pricy environmental bills in the retail world. Fortunately, at that place are ways restaurants preserve go green on more than just their menus. Rooftop Restaurant and Lounge will be a certifiable Green Restaurant. Some Certified Green Restaurants save thousands of dollars by cutting energy, water, and waste. They appeal to environmentally have-to doe with Ameri give notices and those who are health conscious.How will Rooftop Restaurant and Lounge be environmentally friendly and socially liable?Walking into Rooftop Restaurant and Lounge youll recuperate recycled wood panels, eco-friendly flooring, and zero use of VOC (Volatile Organic Compound) paints. We will fill our initiation with Energy Star qualified equipmen t and compact fluorescent lighting that produces 75 per centum less energy and heat. Clients post also enjoy unique creations like crispy Thai trout tacos, original vegan Championburgers, or mango-guava fruit shakes. Rooftop restaurant and Lounge takes flavor seriously, backing up its meals and drinks with a 100% penchant Guarantee. If you dont like your meal or drink they will happily whip you up something else or give you your money back. Rooftop Restaurant and Lounge serves Certified Humane, hormone-free meat and prepares their meals with notwithstanding 100 percent extreme ingredients. A 100 percent organic menu also offers allure sandwiches, desserts, beer, and wine. Rather than using cheaper ingredients, the play along splurges a little to buy tincture foods that are tastier and more nutritious.Rooftop Restaurant and Lounge also offsets 100 percent of their energy use by purchasing certificates for renewable wind power. overly constructing their building out of recyc led materials, Rooftop Restaurant and Lounge still bases its blood on integrity. Rooftop Restaurant and Lounge pays their employees fair wages and benefits. By going green, restaurants tail frequently earn more green.Chapter 3What is the intended form of will power?Rooftop Restaurant and Lounge is a fillet of sole-proprietorship business avered in absolute majority by its founder and president Kevin Lentz. The owner is also personally responsible for all debts and liabilities incurred by the business. A sole proprietor can own the business for any duration of time and sell it when he or she sees fit. As owner, a sole proprietor can even modernise a business down to his or her heirs. A sole proprietor has complete control and decision-making power over the business.A sole proprietor has minimal start up legal fees and NO corporate revenue payments. Sole proprietors receive all income generated by the business to keep or reinvest. The owner pays taxes on income from the busine ss as part of his or her personal income tax payments. All responsibilities and business decisions fall on the shoulders of the sole proprietor. The sole proprietor of the business can be held personally liable for the debts and obligations of the business. Additionally, this risk of exposure extends to any liabilities incurred as a result of acts committed by employees of the company. most sole proprietors rely on loans and personal assets to initially finance their business. Rooftop Restaurant and Lounge will choose to incorporate once the business has started to grow.Chapter 4Assuming Rooftop Restaurant and Lounge will have inter dry landal operationsRooftop Restaurant and Lounge will have a second spot in Cancun, Mexico located in the heart of Cancuns Hotel Zone. At this arrangement Rooftop Restaurant and Lounge will have exquisite Mexican interior design and outstanding Mexican cuisine.There are multitude of different kinds of organizational structures in international bus iness for instance, one particular structure may require a substantially different plan of coordinating the activities of any given individual or organization.Independent AgentAn independent gene can be defined as an international individual or company who carrys with an exporter to represent the organization in question best interests in an international culture. Often these agents will take on the roles of macrocosm a sales representative. They offer the exporters goods, obtain payments by the purchaser, and as well work to ensure that the exporters clients are absolutely satisfied with the goods received. These agents will often have a wide variety of clients or firms who often do not specialize in any specified product or market. For example, Levi Strauss employs agents all across the world specifically in atrophied countries found within these continents, South America, Africa, and Asia.Licensing arrangementA licensing arrangement can be defined as an agreement in which a n owner of a particular good will allow another company to forge sell and or market this good or service for a fee and or royalty. These companies will often grant interested parties or businesses in foreign destination exclusive rights to produce and or supply their goods in that particular market. The exporter will receive royalties as well any associated fees. These royalties will usually be determined as a helping of the licensees total revenues.Branch representationsA branch office can be defined as a place in which an exportation company will establish themselves within a foreign nation in order to offer their products more effectively to that foreign market. In most cases exporting firms will just employ current top managers within their organization and will send these managers over to this foreign destination to establish a new branch office. This branch office will act to provide this organization with a greater public image. It is believed that consumers will feel more confident about any particular companys product or service.Strategic allianceA strategic alliance is where a company in which two or more individuals or businesses will merge their resources together in order to fishing rig a specified, mutually beneficial project. Both parties will agree to figure equally in investing resources into this new venture thus forming the alliance. reveal of all the International organizational structures to choose from, Rooftop Restaurant and Lounge in Cancun, Mexico will be a branch office. This business assume is toughened as an extension of its parent company which content that it should only address the activities performed by the main office in Orland Park, Illinois. Having a branch office provides several advantages to any foreign company including the ability to conduct business in Mexico, explore more business opportunities and directly interact with its local distri thoors and agents.While this business model has several advantages, fore ign companies should realize that there are some arrangements and requirements that may not be beneficial on their part. For example, foreign companies do not enjoy limited liability which means that they are responsible for all the losses and debts of their branch office which is considered as their legal extension.Another disadvantage is that a branch office, being a non-resident business entity, is not eligible for local tax benefits and exemptions. Lastly, this business model is prohibited to engage in business activities that are not performed by its parent company.Chapter 5Mission StatementRooftop Restaurant and Lounge is a business that envelopes fine dining of unique healthy taste and an splendiferous rooftop atmosphere. The mission is not only to have great tasting food, but have efficient and friendly service. Our dining environment is not only welcoming and sophisticated, it is unique in design, with glass ceilings and windows on almost all sides of the rooftop. After di ning in, customers can enjoy the outdoor terrace and garden views. We concentrate on customer satisfaction and quality food that is ceaselessly fresh and 100 percent organic. We want the Rooftop Restaurant and Lounge to be the place people can enjoy a tasty, healthy meal and meet new friends.It is our goal to provide a great work environment and treat employees with dignity and respect. Rooftop Restaurant and Lounge wants to build haunting relationships with the guests, contribute positively to communities and our environment. Rooftop Restaurant and Lounge recognizes that profitability is key to our future day success .