Analysis Of Gold Coast Tourism And Sunshine Coast Tourism Essay

summary Of gold slideway touring carry And blitheness slide touristry assayThe rapid egression of touristry industries over the dying few decades has seen the ontogeny of new tourist standoff ends and this has had quite a tot of monumental importances in heterogeneous regions. For instance, in Australia, thither atomic number 18 various touristry attraction closes which have in the early(prenominal) spearheaded the economic growth of this farming in the sense that they offer employment opportunities, attract foreign enthronement, go away into the preservation of the subjective environment, and every(prenominal) last(predicate)ow communities to enjoy the utilization of their regional inbred re acknowledgments and con lot their heritage.However, there argon variances in the trains of economic importance as is apparent with amber strand tourism and blitheness Tourism which are both found in Queensland region. A analogy between these tourists attraction destinations revealed that prosperous beach attracts many visitors which make it to incur umpteen expenses as compared to fair weather chute. All the same, cheer swoop Tourism has gained a steep level of economic importance in the Australian region as compared to the metallic border touristry. This propound intends to offer a comparative abridgment of these cardinal Australian touristry industries and offer recommendations that would spearhead tourism growth in Queensland region.Comparative Analysis of specie Coast Tourism and temperateness Coast TourismIntroductionTourism plays a very populace-shattering role in the economy of Australia where it contributed somewhat 2.6% to the Australian gross house servant product (GDP) and 4.5% to the employment of this country in the fiscal 2009-2010. With about 46% of the tourism disbursement in Australia creation spent in various regional areas, strandal tourism is deemed to be of considerable significance to Austral ias many a(prenominal) regional communities. Thus, to establish the degree of tourism importance in Queensland, this report intends to estimate the economic importance of opulent Coast Tourism and self-restraint Coast Tourism across the Australias tourism regions. The report will study the value of each of these tourism industries to the local economy, andRank each of them with discover to their relative importance to the local economiesComposition of Australias tourism regionsBasically, Australia has eighty intravenous feeding tourism regions and each tourism region comprises of quite a number of SLA (statistical local areas) as the Australian confidence of Statistics defines in consultation with land and state tourism organizations. scorn the availability of various other tourism regions, this report yearns to conduct a comparative analysis between two of the Queensland Australias tourism regions namely the cash Coast and cheer Coast. Queensland regional tourism industri es seem non to be of equal size, tourism expenditure, output or even visitors numbers (Pambudi, 2009). In fact, all these comparative factors can greatly vary from a given region to another as will be discussed in the following sections. atomic number 79 Coast Tourism bullion Coast has traditionally been celebrated by the spend makers because of its stunning natural environment and various man-made attractions. The cash Coast leisure assets currently seem to be the key market drivers in the capital popularity with many corporate delegates seeking multidimensional subscriber line event experiences. The impressive novel event and convention facilities are merely the starting point for the Australias Gold Coast. The professional and infrastructural support services in this tourists region are comparable to(predicate) to the other cities in the world. However, Gold Coast is regarded exceptional when the overall tourism experience is perceived (Page Connell, 2006). For instance, this tourism attraction centre offers line of merchandise organisation consolidation pristine coastline resembling to 70 kilometers, 100,000 hectares of universally listed heritage rainforest more than theme parks when compared to anyplace in the southern hemisphere spacious chunks of private islands, over 600 cafes and restaurants 800 accommodation venues as surface as canals of about 500 kilometers, which are all found within forty legal proceeding drive from each other.In essence, the duality of the noble-minded tourist attractions and root word which cater for both meeting and leisure segments have made Gold Coast to be considered as one of the most desired Asia Pacifics mending destinations.Gold Coast Tourism towns and productsGold Coast is remarkably cognize for its broad strand, Burleigh Heads, Coolangatta, Main Beach, southernmostport, and Surfers Paradise. Basically, the broad land offers quite of restaurants, cafes and large obtain malls. The broad beach wantwise has a beautiful sandy beach that is backed by attractive Kurrawa Park which is considerably perfect for everybody. In fact, there are parklands and pathways where tourists can relax and wander as good as an affordable childrens park coupled with enduring waves for the surfing enthusiasts (Jones Phillips, 2011). more than often, there are live entertainments within the parks a retentive with sympathetic art and craft markets where books, clothes, bric-a-brac, crafts, je hygienicery, and gifts are sold. However, key to the Gold Coast Tourism success in the past years has been the visiting friends and relatives on board the business markets.Furthermore, holiday visitation is deemed to remain the most dominant source for the regions content visitors. Over the last years, the holiday visitations has significantly remained to be the prevailing source of domestic tourist or visitors for the Queensland region with the level of visitation marginally increasing (Australian Bure au of Statistics, 2010a). Truly, tourism serves as the fundamental backbone to the Gold Coast Citys lifestyle, community, and economy. From golf courses and planetary remediates to theme parks, this city has attracted many tourism entrepreneurs worldwide to come and capitalize on the Australias leading excitement ventures and sunshineny-days tourism destinations.Gold Coast Competitive Advantage and SWOT analysisThe resort and hotel skyline of this famous surf city is very iconic. There cost accommodation which cater for all budgets starting from mountain retreats and luxury resorts to camp ground and backpacker accommodation. Gold Coast vast tourism infrastructures are underpinned by unrivalled arrays of built and natural attractions. The pristine rainforest regions serve as the home to the health retreats, mountain trails, art galleries, craft shops and wineries which live visitors seeking for a peaceful green shake off from the citys world famous beaches commonly found at the Gold Coast. This citys tourism manufacture is widely supported by dedicated programmed events which exposes the tourism operators to ample business opportunities. The events include blues on broadbeach, tastes of the Gold Coast, Gold Coast marathon, and the sensitive Year eve celebrations (Page Connell, 2006). moreover, Gold Coast is also seen as a fashionable destination for the business tourists who recognize this coastal city as a vibrant, safe, and friendly place to partake in meetings and conferences.According to downwind and Spisto (2001), the strength of this tourism attraction center also rely on the strategic location which allow it to utilize the citys two comparative supranational aerodromes that permits visitors get at into the city via the Brisbane airport and Gold Coast airport. In fact, the Brisbane airport provides the passengers a direct connection to 39 domestic and 26 outside(a) destinations. With its diverse leisure and business products offerings, Gold Coast often attracts international and Australian visitors year round thereby negating the seasonal troughs and peaks traditionally experience by the seaside locations. The entrepreneurial investments culture in this city, sub tropic climate, community support for ideal tourism knowledge together with the visibility and size of the tourism pains set the Gold Coast Tourism to be in a less competitive ope grade environment.However, Gold Coast tourism is faced with weaknesses such the shortage of cultural tourism experiences and products over reliance on fine weather condition experiences untold concentration on the instruction of accommodation infrastructure as closely as the misperception of the Gold Coast City as being as well touristy, surfers paradise and only belongs to surf and sun. Despite having weaknesses, there are numerous opportunities in Gold Coast tourism (Tourism Research Australia, 2010). These include groundbreaking and new tourism icons and products nature found tourism in Gold Coast city coastal and Hinterland regions niche market development innovative retail experiences emphasizing the links between Gold coast lifestyle and beach culture as well as maturation the international air services and leisure focused airlines.Regardless of the heavy-armed domestic market, Gold Coast Tourism is threatened by the postgraduate volume and low yield markets which results from urban sprawl, population growth and outlet of the valued major events. There is equally the absence of crisis and disaster circumspection tourism plans lack of inventive, world class tourism infrastructure and products rubber and crime problems alongside the global market competition in simile to the other tourism destinations both in overseas and in Australia (Commonwealth of Australia, 2010). The environmental abasement resulting from the failure to impressively manage the Gold Coast assets carrying capacity, also posses significant threats to the available tou rists attraction destination. sunlight Coast Tourism average as the name suggests, in Sunshine Coast, there are effervescent waters, intoxicating views, warm weather and seductive sunsets which only wait to encounter the tourists from Coolum, Noosa, and Caloundra along the coastal line to the enchanting Montville, Mapleton, Mary Valley and Maleny all which are found on the hinterland. With some of the globally best beaches in addition to the picturesque hinterland which is only a few proceeding away, this tourism attraction destination offers naturally refreshing sites that friends and families would probably long to see and enjoy. For example, being located about 100 kilometers north of Brisbane Sunshine Coast incorporates various beach side towns which extend to the Glass Mountains. Furthermore, this tourist attraction destination offers a vast variety of leisure and tourism products which range from waterways and coastal beaches to national parks, quality restaurants, world cla ss resorts, beautiful hinterland areas, and various other well built tourists attractions. Sunshine Coast is found within the easy reach of Brisbane which can be accessed through with(predicate) road or rail via the Bruce Highway (Buckley, 2011). Actually, the region supports the domestic airport at Maroochydore temporary hookup Sunshine Coast airport hails the direct flights from Melbourne and Sydney.Sunshine Coast Competitive Advantage and SWOT analysisSunshine Coast region is deemed to be amongst the rapidly growing regions found in South East Queensland. This coastal region faces multifaceted challenges in servicing the prox visitors and residents needs detailly with regard to the basic infrastructure services and transport. Despite the fact that tourism is seen to be the largest current contributor to the gross regional product by about 16.4% in Sunshine Coast region, investment in tourism related infrastructure alongside tourism products has not been fully utilized to mee t the regional visitors future needs. Nevertheless, in Australia, Sunshine Coastal region has a rapidly expanding tourism industry and population base which ideally provides domestic market for the offered tourism products.This tourists region surfaced over the last few years from a very predominant folksy community to a vastly developed and urbanized region. All these occurred out-of-pocket to coastal areas increasing development which paved way to the growing tourism industry. Moreover, Sunshine Coast tourism is a renowned leader in delivering diverse tourism experiences in a stylish, natural and friendly environment where the visitors can reconnect, relax and re-energize. The Sunshine Coast tourism attraction destination has further been recognized both globally and domestically for its sustainable development and management of the various natural attractions and assets along with its lucrative tourism ventures (Jones Phillips, 2011). Finally, the effective planning and policy coordination strong community support an corporate viscous industry and the consumer service culture of the Sunshine Coast tourism has enabled this industry to deliver the visions long embraced by most tourism industries, and these form the home for its competitive advantage.Although Sunshine Coast Tourism offers beautiful tourism destination attractions and opportunities to all parties, the industry equally has weaknesses and threats that revolve around its daily operations. Essentially, the strengths of this tourism appealing destination is seen in the series of proffered cultural activities such as the museums, historical places, galleries in addition to the quality and number of surfing beaches, rivers, national parks, and the stylish sub-tropical coastal destination. The increasing occupancy rate in the past six years for all types of accommodation coupled with fast access to the island has immensely created an increased demand for the commercial accommodation as well as to urism products and facilities. However, this tourist destination point has numerous weaknesses including atomization of the transport services which emerge due to deficiency in integrated transport networks lack of diversities in the provision of accommodation options like the noble end and low end accommodation options, and poor signage (Australian Bureau of Statistics, 2010b).The eminent higher proportions of unoccupied private dwellings, lack of critical mass tourism attractions besides the closure of most tourist attraction centers over the last years has significantly contributed to the overall weakness of the Sunshine Coast tourism. Conversely, there are looming opportunities such as the positioning of Sunshine Coast Tourism as a global head in sustainable tourism the strong natural attractions which lend themselves to the product development opportunities that consists of the experience base nature activities and attractions opportunities to invest in the preservation and p rotection of the natural attractions alongside the emanating opportunities to develop more conferences, events and meeting venues that encompass potential cultural precincts. More tourism opportunities also arise from the development of an assortment of accommodation options to correspond and meet the individual target markets needs, and building up further regular recurrence tourism infrastructure within the region to furnish the connecting networks like the regular recurrence paths, trails, trip end facilities, and bike lanes which link the activities centers to the tourists attraction regions (Tourism Research Australia, 2010)The high population growth rate coupled with potential environmental degradation seems to be some of emerging threats that Sunshine Coast Tourism faces. Nonetheless, this coastal tourism region also lacks quality products to adequately support the beach and coastal lifestyle image. The lost momentum to develop commitments on up the transport infrastructur e and the competition from market rivals such as Gold Coast and various other competitors equally prove to be viable sources of market and operational threats for Sunshine Coast Tourism.Market segmentation and controlSince Australias local tourism industries are not of equal size, the number of visitors, tourism expenditure and outputs tend to vary significantly from one region to the other. However, in the entire Queensland region, the Gold Coast is seemingly one of the Australias most alive(predicate) tourism destinations. For instance, in the fiscal 2010, the international and domestic tourism expenditure scoreed to $4.528 billion which could be slatted into $2.1 billion and $2.428 billion respectively. In legal injury of economic importance, Gold Coast Tourism had a rating of 6.4% when compared 6.7% accorded to the Sunshine Coast Tourism (Australian Bureau of Statistics, 2009a). Further, the make out tourism expenditure for Sunshine Coast was $2.458 billion despite having a higher market rating in terms of economic importance of tourism in Queensland region.The correspond output for both of these coastal tourism destinations also differed in the monetary year 2010 based on the fact that the amount recorded by Gold Coast Tourism nearly doubled that which was recorded by Sunshine Coast Tourism. In the fiscal 2010, Gold coast had a basic price total output equivalent to $51.870 billion whereas Sunshine Coast Tourism had $27.056 billion. Therefore, in terms of regional importance, Sunshine Coast is ranked number sixteen, one point above the Gold Coast which is placed number eighteen whereas the expenditure and output rating cut Gold Coast Tourism ranked first in Queensland region. Moreover, based on the domestic regional comparison for the year ended declination 2010, the total number of visitors in the Gold Coast and Sunshine Coast were 3,396,000 and 2,604,000 respectively. This gave rise to an one-year salmagundi in the number of visitors of 6% a nd -3% for Gold Coast and Sunshine Coast in that financial year (Australian Bureau of Statistics, 2009b).The holiday percentage for these tourism destinations were equal at 59% while some variances were witnessed in their business undertakings whereby, Gold Coast had a business advantage percentage of 9% as compared to 6% reported by Sunshine Coast. The number of nights spent by the visitors also significantly varied across this fiscal period where Gold Coast had a total of 13,755,000 nights which brought about 1% annual castrate and -0.1nights change in comparison to Sunshine Coast 2010 annual record of 10,186,000 nights which resulted into -12% annual changes coupled with -0.4 nights change (Australian Bureau of Statistics, 2010c). Further differences were noticed in the levels of length of stay and holiday visitation percentages in which Gold Coast reported 4.1 and 59% by the year end 2010 whilst Sunshine Coast had 3.9 and 59% in that direct respectively. Finally, the domestic regional comparison showed that Gold Coast accounted for 20% of the total percentage share of visitors to the Queensland while Sunshine Coast only warrant 16%.At the international levels, Gold Coast had an annual change of 0% in the number visitors 5% annual change in the number of nights and a holiday visitation percentage equivalent to 78%. On the other hand, Sunshine Coast had a 2% annual change in the number of visitors 3% annual change in the number of nights alongside a holiday visitation percentage equivalent to 80%. Nevertheless, in terms of international business operations, Gold Coast and Sunshine Coast reported business growth percentages of 5% and 2% while at the same realized 40% and 14% in the number visitors percentage share in Queensland. Annually, the estimated total revenues for Gold Coast and Sunshine Coast are $1.2 billion and 0.9 billion (Australian Bureau of Statistics, 2010c).Recommendations and conclusions go coastal tourism is perceived to significantly co ntribute to the Australian economy, the certain degree of tourism importance tends to vary from one region to another. Basically, the level of importance seems not to entirely depend on size of that particular regional tourism industry as has been witnessed in the case of Gold Coast and Sunshine Coast. In terms of the annual business operations, Gold Coast Tourism appears to be in the forefront in every undertaken activity as compared to the Sunshine Coast Tourism but they are all globally recognized tourism destination attraction points. It is hence recommended that Gold Coast and Sunshine Coast tourism products should avoid being too touristy by only offering surf and sun experiences but the aim should be to offer nature based experiences like rainforests, wildlife and beach experiences amidst allowing for opportunities to meet the local characters, connect with the local communities as well as experience local hospitalities.