Internet: A Medium or a Message?
The recount of the Net: An Interim Report about the Future of the Internet
Who argon the participants who constitute the Internet?
Users - connected to the net and interacting with it
The communication theory lines and the communications equipment
The intermediaries (e.g. the suppliers of on-line information or access providers).
Hardware manufacturers
Software authors and manufacturers (browsers, site reading tools, specific applications, smart agents, search engines and others).
The Hitchhikers (search engines, smart agents, Artificial word of honor - AI - tools and more)
Content producers and providers
Suppliers of financial wherewithal ( flowingly - corporate and institutional cash to be replaced, in the succeeding(a), by advertizing m maviny)
The fate of each of these components - on an individual basis and in solidarity - will bump the fate of the Internet.
The Internet has hitherto been considered the territory of computer wizards. Thus, any attempt at predicting its future applied the Olympic formula : Faster, Higher, Stronger to its hardware and software determinants.
Media experts, sociologists, psychologists, advertising and marketing executives were left out of the collective effort to determine the future face of the Internet.
The Internet cannot be currently delineate as a medium. It does not function as one - rather it is a very disordered library, mostly incorporating the literature of non-distinguished megalomaniacs.
It is the ultimate Narcissistic experience.
Yet, ever since the invention of television in that location hasnt been anything as begging to become a medium as the Internet is.
Three analogies spring to mind when contemplating the Internet in its current state:
A chaotic library
A neural network or the identical of a telephony network in the making
A new continent
These metaphors ground to be very useful (even business-wise). They permit us to intend the commercial opportunities embedded in the Internet.
Yet, they fail to...
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