The Media's Use of Nature How does the media use nature to its advantage?

The Medias Use of Nature

The media, through its use of pictures and eye-catching phrases, uses nature to its advantage, supporting both positive and negative attitudes that call down to a class of people. While advertisements promote positive attitudes, such as liberty, adventure, and romance, toward nature, newspapers and time articles promote negative attitudes, such as threatened freedom and excessive control. Because these specific attitudes have a great appeal on people, the advertisements succeed in selling their products, vacations, etc., and the newspaper and magazine publisher articles succeed in informing takeers about their surroundings, which encourage them to do something about certain situations.

The advertisement for the Holland Americas Alaska cruise ship encourages an dauntless and summercater attitude toward nature. When readers first take a coup doeil at this advertisement, the first thing to notice is the picture. The picture, taking up two-thirds of the page, includes scenery of mountains covered with snow, greenery, and a grand ship on water. Even though the picture does not encourage a great deal adventure, it attracts a lot of attention, and virtually readers are soon arouse in the advertisement and as a result, they begin to read the text. The text clues them in on a few of the guaranteed adventures they array out receive if they decide to take the cruise.



In the beginning, the advertisement mentions how unitary may pan for Klondike gold, watch Tlingit artists at break and view grizzlies in the wild. These few activities, along with former(a) adventures that are exclusive to Holland America, such as floating on the Yukon, searching the tundra for wildlife and watching orcas at play encourage most adventure loving readers to purchase tickets for the cruise. The advertisement sums up its guaranteed fun and adventure with its package deal of wilderness, wildlife, history, and lore.

The advertisement continues to...

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